It’s no secret that online advertising is one of the best ways to reach new customers. But many local business owners are still not taking advantage of this powerful marketing tool. Here are the key reasons a local business should be running digital ads, even if they are currently running print or other marketing campaigns.
The first reason is that online advertising is extremely targeted. You can target your ads to people based on their location, age, gender, interests, and much more. This ensures that your ad reaches the right people and that you are not wasting your money on ads that no one will see. Advertising in the past was a hit-or-miss (mostly miss) option because the targeting was so bad. Now it is very easy to target the perfect potential customer with a digital ad campaign because we have so much consumer data available to us.
Another reason to run digital ads is that they are very cost-effective. You can reach a large number of people for a relatively low cost. Traditionally in the past, advertising was so expensive it was unavailable to most local businesses. The internet has leveled the playing field for businesses of all shapes, sizes, and incomes. Any business, large or small can advertise on major networks, channels, and brands. What’s more, with all the data available to you, you can track how well your ad performs so that you can make changes if necessary.
Finally, online advertising is flexible. You can change your ad at any time to respond to current events or trends. This allows you to keep your campaigns fresh and relevant, which will help you attract new customers. Relevancy can be key when you’re a service-based business. For example, if you service an area where storms come and go, then placing an ad for storm damage repairs will be more relevant than any other offer. Digital Advertising allows you to be agile and lead the market as opposed to just reacting to it.
If you are not already running digital ads, now is the time to start. It is an extremely effective way to reach new customers and grow your business. Contact us today to learn more about how we can help you get started.
Bonus Tip: One of the most powerful and affordable ad campaigns is remarketing. You can show people who have already shown an interest a compelling offer, examples of other happy customers, and a great discount for a limited time. When you are ready to get started, we are here to help.