As more and more people are realizing the benefits of working in a skilled trade, competition is becoming fiercer. To remain successful, you will need to advertise your services both online and offline. So, what are the best roofer marketing strategies, and do you need to hire an SEO service? The answer is that collaborating with SEO marketing experts is highly beneficial because they can help you find local customers from a whole other source.
Why Local SEO Marketing Is Crucial to Your Roofing Business
Creating a website and social media channels is a good way of getting the word out about your business, but only if you use search engine optimization techniques. This means that you strategically place keywords and content on your website that makes your page appear as one of the top listings on search engines like Google.
This might sound simple, but it isn’t, because you have to make sure you attract the right kinds of customers. Building up a following of people all around the world is nice, but it won’t help your roofing business gain any customers. Instead, you’ll need to focus on strategies that attract local customers, which could include selecting the correct keywords, optimizing for Google Business Profile, and making sure your company details are consistent online.
What Can an SEO Service Do for You?
Coming up with a comprehensive online marketing strategy can be tough, especially if you don’t have a lot of experience with SEO. For this reason, most roofing companies could benefit from hiring an experienced service provider. Someone like Avanti Local can perform an SEO audit to check how your website is currently performing and then come up with a strategy to improve it.
Your SEO specialist will collaborate with you at every step to make sure that you are on the same page. They will help you to create a unified online presence that includes your website, entries in local directories, and social media channels. What’s more, they will keep on top of changes to search engines’ algorithms and continually optimize your website, so your steady stream of leads never dries up.
Should All Roofer Marketing Be Online?
A combined strategy of online and offline marketing is often best for local businesses. At Avanti Local, we offer an “In Your Neighborhood” campaign, which allows you to target people in a very specific area, for example near you or in an affluent neighborhood. We will design custom flyers for you and deliver them directly to potential customers’ doors.
Then, we will track the number of calls you get and monitor traffic on your website. When someone visits your site, we can use retargeting techniques to make sure that your content is seen by them multiple times. Most people have to view a message at least seven times before they are willing to buy, so consistency and persistence are key.
A comprehensive online and offline marketing strategy that includes search engine optimization can help you generate leads and increase your business’s revenue. Get in touch with us at Avanti Local to find out which of our services could be suitable for your roofing company.