The Key to Lead Generation: Integrating Direct Mail and Digital Marketing

Generating new leads is a main priority for any business, particularly businesses in the service industry where competition is high. However, roofer marketing and tree service marketing have several viable lead generation strategies. Learn more about how to generate new leads by combining methods such as digital marketing and direct mail.

Digital marketing is likely already the cornerstone of most of the advertising efforts for your business. Digital marketing strategies such as social media advertisement, SEO blogging, and website optimization are all good methods to generate new leads and direct traffic to your website. Most businesses rely solely on digital marketing, but this is not always the only method that can produce results for your business.

For many service companies, combining different marketing strategies can be a more effective way to draw a wider audience. Old-fashioned direct mail is still a good option for many businesses, especially small businesses that operate within a tight local area. When you can combine digital marketing with direct mail marketing, you can cast a wider net to find new customers.

Digital marketing can use geo-targeting and data analytics to find customers in your location who are looking for the services you offer. However, direct mail can find more leads in your targeted area to find new clients who may not be searching for services online. By using both services, you can reach more potential customers at one time.

There are a few ways you can integrate your marketing methods. You can purchase email lists based on data analytics or you can purchase direct mailing lists for the specific zip codes where your business operates. Retargeting your methods to generate new leads can also work by automating your physical mail process to send direct ads to potential clients who live near your current customers.

Using an integrated marketing strategy has several benefits, such as incentivizing potential clients to try your service. While you can use email campaigns to advertise sales or specials, you can use direct mail flyers to offer coupons or other deals to catch first-time and repeat customers. Using direct mail to offer coupons may even be more effective for advertising sales because customers may have opted out of email subscriptions.

Another benefit of integrating your marketing strategy is the ability to increase your ROI. When digital and direct marketing is combined, you will see a drastic increase in conversion rates and overall leads. You will also be more likely to see an increase in website visits that end with new customer conversions.

Some old-school advertising strategies still have a place in the modern age, such as direct mail. Direct mail is one of the best strategies to use for service companies, such as roofers and tree trimmers. To learn more about how to integrate direct mail into your digital marketing strategy, contact Avanti Local today.