Direct Mail for Roofers – Local Business Marketing Services by Avanti Local

Roofing companies often rely on word of mouth and inbound leads to sustain their business. Unfortunately, doing so leaves many roofing companies susceptible to a host of issues that threaten to jeopardize their business. Avanti Local provides roofers with direct mail services that can enhance roofing companies’ outbound marketing capabilities, helping them avoid such issues so that they can grow their business. Here’s why roofing companies should consider adding roofing mailers to their marketing toolset.

What Direct Mail Marketing Can Do for Roofers

Relying on word-of-mouth marketing alone or — worse yet — no marketing at all is a surefire way to limit the number of customers that find your business. It also leaves your business susceptible to inconsistent lead quality and other unpredictable variables. Using a mailing service to engage with potential clients on a consistent basis eliminates these variables and enables roofing companies to maximize revenue due to a number of unique advantages.

Target a Specific Audience

One advantage of roofing mailers is that they can be highly targeted. Roofing companies can designate a specific area with specific customers. This capability enables roofing businesses to tailor their marketing message and language to showcase familiarity with the area and build a connection with residents. Using approachable marketing language increases the likelihood that residents will respond positively and that these leads will convert into paying clients.

In addition, roofing companies can target areas based on the conditions of a given area to increase the likelihood of converting clients as well. Residents are far more likely to be in need of roofing services after a severe storm, snow, or strong winds. Roofing mailers enable roofing companies to take advantage of these conditions and more to maximize revenue with precise targeting capabilities.

Generate Consistent Leads

Another advantage that roofing companies can gain by implementing roofing mailers into their marketing toolset is a more stable supply of leads. Because roofing needs are often dependent on weather conditions and similar variables, there is no guarantee of leads year-round. Leads that were once pouring in by the dozen during the rainy season can disappear in an instant during long stretches of dry, sunny weather, leaving roofing businesses out in the cold.

Fortunately, roofing needs are year-round needs. However, many potential customers just don’t know it. Needs such as gutter cleaning and roof inspections are year-round services that homeowners must always consider and roofing mailers could be an excellent means of educating potential customers about these needs. Roofing companies can send out mailers to these residents to attain a consistent source of leads year-round.

It’s clear that roofing companies that are not using mailers are missing an important part of the marketing puzzle. With our “In Your Neighborhood” campaigns and comprehensive digital marketing toolset, we offer roofing companies the opportunity to take advantage of mailers using advanced targeting that enables them to maximize both leads and sales. Get in touch with Avanti Local to integrate our digital marketing services and roofing mailers into your marketing strategy today!