Most consumers today look for products and services online. They find new companies by searching on Google, reading through Google Business Profiles, and browsing social media platforms. A good digital marketing strategy helps you to build up a solid online presence so you become the most well-known local business in your industry.
Digital Marketing: Reach Customers Where They Already Are
If you want to improve your reputation in your area, attract a steady stream of customers, and future-proof your company, you have to market your services/product/brand online. At Avanti Local, we almost always suggest using multiple points of contact as a foundation, such as social media sites, having a website, and setting up a Google Business profile. These marketing tactics are cost-effective, and they produce excellent results over the long term.
Social Media
Worldwide, around 4.5 billion people use social media. Platforms like Instagram, TikTok, and Snapchat are particularly popular with millennials and Gen Z. By building up attractive profiles,
businesses can target a younger audience. Because most social media sites are free to sign up for, they are a cost-effective way of reaching a diverse customer base.
Because you have to post at least five times a week to remain relevant, social media can be time-consuming. The best way to manage multiple profiles is to use a service like Social Media Plus. This allows you to schedule posts ahead of time, manage all your accounts in one place, and easily engage with your followers.
Google Business Profiles
Almost 92% of people who browse the internet use Google as their preferred search engine. Working with, and advertising on this platform allows businesses to reach local customers of all ages and backgrounds. When searching for services you offer, they might browse Google My Business profiles to find out which company has the best ratings.
Your GMB profile displays your opening times, reviews, photos, and contact details. If it’s up-to-date and attractive, people are more likely to contact you. Check and edit your profile at least once every two to three months to make sure your company is shown in a positive light. Make sure your profile is verified and your opening times and contact details are correct.
Your Website
As mentioned, the majority of people use Google when looking for a product or service. If your company appears at the top of the search engine results, you’re likely to get a steady stream of new customers. In fact, studies have shown that over 25% of people click on the first result that comes up, and almost everyone clicks on one of the first ten results.
When you optimize your search engine ranking, you dramatically increase your chances of attracting new leads. So, how can you do this? You need to use SEO strategies to improve your website. This involves strategically placing keywords in your content, optimizing your site’s loading speed, making sure your website is clear and simple, and using attractive images. To get started, ask us to perform an SEO Review on your site.
Developing a comprehensive online marketing strategy can be challenging and time-consuming, especially if you don’t have a lot of experience. Send us a message at Avanti Local to find out more about social media, Google My Business, and SEO. We’ll be happy to put together a customized marketing package that meets your needs.