Are you getting the most out of marketing your business? If you’re not sure then keep reading because we’re going to share with you a strategy that can help reign in marketing dollars and tell what is working and what is not.
The strategy of call tracking and attribution.
We help some of the best local home services contractors grow business every day and call tracking helps tremendously. What is call tracking? Call tracking is an inexpensive phone system that lets you create and attach numbers to marketing assets, so you can see and compare exactly how your marketing is doing. These marketing efforts can consist of online as well as your offline efforts, such as direct mail- or magazine ads or even billboards that are contributing to your bottom line.
In the end, a call tracking system allows you to get more value out of your phone calls because it helps you make decisions on what to spend your marketing dollars on.
Do you know what kinds of calls are driving revenue?
Google ads, website SEO, money mailers, or coupon clipper. They could all get your phone to ring, but which one is performing the best? That’s where call tracking comes in. If you had a different phone number on each marketing asset, you would be able to tell where your marketing dollars are best being spent.
We add Call Tracking to our member’s Marketing Tech Stack and they love it. It gives our clients complete transparency and the chance to know exactly what is going on with all of the “behind the scenes marketing stuff”.
This video is going to give you some insight on call tracking and how it is used.
Let’s look at an example:
Joe is the owner of ABC Tree service in Southeastern PA. Like all tree service businesses, calls are very important to Joe’s business. His customers and potential customers call to book estimates, ask questions and get information or quotes over the phone. They find him online- and call from multiple direct mail pieces.
As Joe’s business doubled, so did his marketing and advertising expenses!
To get to the bottom of things Joe decided to try one of our call tracking packages to get a better handle on what was working and not working with his marketing efforts. Prior to using Call Tracking Joe used the same number for all of his different marketing channels. After adding call tracking he used a different number for all three channels and his website. In doing so, Joe knows exactly how many calls each channel generates relative to his marketing spend.
Based on these Numbers Joe knows 4 things :
- Paid search is expensive and…
- Money mailer does ok but not enough calls to grow his business.
- His Website seems good but needs to generate more calls
- It does not make sense to run the bigger ad in the clipper.
Now you can clearly see what value is provided by knowing what each of your marketing channels yields with unique call tracking numbers.
We know this will make a big difference for your business and look forward to hearing about your success!