When it comes to small business digital marketing, display ads can be a great way to reach new customers and generate leads. But if you want your ad to be successful, you need to make sure that it is highly converting. Here are five tips for creating a digital display ad that will help you achieve your marketing goals.
First, you need to make sure that your ad is relevant to your target audience. Your ad should be about something that they are interested in and that will appeal to their needs. Therefore you may need to do some demographic research in order to better target these prospects. If you’re not sure what your target audience is interested in or what problems they need to solve, do some research or talk to them directly to find out.
Second, you need to make sure that your ad is visually appealing. Your ad should stand out from the rest of the ads on the page and be eye-catching. Use colors that match your branding and or use a color that grabs attention. The images you select for the ad should relate to your service, business, or the problem you’re solving.
Third, you need to make sure that your ad copy is well-written and persuasive. Your ad copy should convince people to click on your ad and visit your website or landing page. Use strong calls to action and benefit-driven language. Don’t use too many words or the message will be lost. Some experts say around 8-10 words are best. 
Fourth, you need to make sure that your ad is placed in a good location. Your ad should be placed where people will see it and where it will get the most exposure. If you did some research in step one, then you know your demographic and what sites they’re probably likely to visit. Try testing different-size ads and design variations.
Finally, you need to make sure that you are tracking your ad’s performance. You should track how many people see your ad, how many people click on it, and how many of those people convert into customers or leads. This will help you optimize your ad campaign over time and ensure that you are getting the most bang for your buck.
By following these tips, you can create a high-converting digital display ad for your small business. With little effort and budget you can launch your digital ad campaigns, so what are you waiting for?
If you need help crafting the perfect ad campaign for your business, contact us today. Ask us about how to get 10X results over your competition!